Many in the so-called Why Generation—comprised of the Millennials and Gen Zs—are ambitious and entrepreneurial.
They are bright and creative. They are kind and generous. They are our future.
So, shouldn’t we do everything possible to help them find their way in the marketplace of ideas and worthy work? Mark Perna thinks so. He’s an expert in retention and performance issues and in how to empower upcoming generations to turn the business world on its head.
Mark explains what makes younger generations “tick” and how to appeal to their need for vision, purpose, and relevance.
Understanding the “why” behind what they do is crucial for younger workers to feel connected and engaged.
Passion is not optional—it’s the new currency of engagement.
Understanding generational differences can improve leadership, communication, and workplace culture.
What can you do to clarify the “why” behind your own work?
If you’re a leader, how can you inspire your team members rather than simply manage them?
In your workplace, how can you spark people’s passion?
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