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Ep 4 - Dorie Clark: Reinvent yourself by managing your personal brand
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Ep 4 - Dorie Clark: Reinvent yourself by managing your personal brand

In a crowded and noisy world, it’s sometimes hard to get your ideas heard. You want to stand out and make meaningful contributions, but you also want to avoid coming across as a self-promoter.

Dorie Clark can help. As the New York Times has reported, Dorie is “an expert at self-reinvention and helping others make changes in their lives.”

Dorie is widely regarded as one of the top business thinkers in the world. She teaches executive education at Columbia Business School. She’s the author of several bestselling books, and she consults and speaks for clients like Google, Microsoft, and the World Bank. She always offers wise and actionable advice for people navigating the turbulent waters of jobs and careers.

  • A key to successfully managing both your career and personal life is learning to say no to things that have short-term allure but limited long-term value.

  • With some simple strategic planning, you can escape the “busyness” trap and make more productive use of your time and energy.

  • A “personal brand inventory” can help clarify the desired trajectory of your career.

    1. What are some of the “nice-to-have” things you can say no to in order to make room in your life for the “must-have” things that are truly important?

    2. How can you re-position yourself in the marketplace so people can more clearly see the value you offer?

    3. How can you expand your learning opportunities in your current job to help prepare you for greater opportunities in the future?

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